Vidunderlivet
This viral campaign was created for the Danish Cancer association for use on Facebook. The campaign was directed at young teenage girls and used a reward system for inviting friends.
New users generate tokens for the friends that invited them. A ranking among friends was used to create active users of the application.
The campaign, which was targeted nationally at young women, generated 40,000 users in 2 weeks.
In this manner the campaign was a critical success and was responsible for 70% of all traffic to the campaign website.
The Project
Vidunderlivet was made as a result of the Danish Cancer association's ambition to reach teenage girls through Internet media.
The campaign focused heavily on the friend-factor and the underlying mantra stated that inviting your friends would define you as a better friend.
